Archive for the ‘SEO’ Category

What Is A Conversion Funnel And Why It Is Important For My Business?

Friday, September 27th, 2019

A lot of world marketing and sale has moved from retail stores to the internet. Cashless selling and buying from the commodity of your own home are now trending. And why wouldn’t it? You don’t have to go out on the harsh weather, spending time and money, and you can do everything by just a few clicks.

Business owners are the first ones who realized the potential of this. That’s why all of the big companies selling stuff that were usually being sold only the retail stores now have giant online stores where they make even more sales than the ones on the streets. See how online trade was changing over time and how big it’s going to be on this link.

However, getting customers on your page is not easy. You need a good strategy, a well-educated staff, and a lot of effort to make people come and spend their money on your products.

What is a conversion funnel?

Some people think that this is very easy and if you tell the clients where to go, they’ll just go and give you their money. It’s not like this, it’s not even close to this.

The conversion funnel is called like this because the action looks just like the tool. A lot of people react to your marketing ad, but only a little will take action. The 4 basic stages of it are awareness, interest, thinking, and buying.

The awareness is when you first pop on the person’s mail, social network feed, etc. They never heard of you or your new product, but now they know it. Interest is the second stage. It is the moment when the person likes what they see and click the link that follows to your landing page.

The thinking stage is when the person is evaluating the product and thinking whether it’s worthy or not. This is a great moment to offer some of your other products in a cast they find something more interesting and don’t lose interest. Finally is the buying stage, when the customer is doing what you needed them to do.

As you can see, a funnel seems like an easy tool, but in reality, it requires a lot of work. Check out this link – https://www.zenruption.com/zentech/8/29/everything-you-need-to-know-about-conversion-funnel-optimization to learn about the details of creating one. You’ll see that this is not something that can be done in one step. You’ll need to work for it.

Why it is important for your business?

You can make the perfect website. It will load in 2 seconds, it will look great, and the purchasing moment will be easier than anywhere else. Yet, you’ll have no sale whatsoever. Why?

Because no one will know it exists. There are approximately 1.5 billion websites on the internet. The people are bombarded with information. The social media news feeds are now looking just like the TV screens of the Monday night football match, more commercials than action. People spend their money on lots of things and if you’re not a part of the marketing business, no one will come to your place and spend their money on your products.

The conversion funnel is just a marketing strategy that is proven to work. People realized that by using it, you’ll make a lot of sales. To do it, you need to hire a good marketing team and make a strategy. Advertise the brand and the company to people who you know will be interested in it.

If you do a good job with this, be sure that the sales can increase by more than 100% as the trend of buying online is getting bigger and bigger every day.

Conclusion

With this article, we hope it’s clearer why you need the conversion funnels and why they are so important for your company. Using this strategy can make a huge difference in the revenue of it.

Sure, you’ll need to invest a little in a good team and learn all about these things, but be sure that it will pay off in the end. The internet is getting bigger daily and very soon everything will move from the streets to the internet.

Your Website Your Details Right Here

Friday, March 29th, 2019

Do you want to make sure that visitors, potential customers, will not come out almost immediately after they have accessed a link to your site? Do you think you have hard to find content? Do you want people to spend more time and sailing on your site? Follow the 10 free web tips to improve your site below and you will surely have a much-wanted site for your potential customers.

Essential Options for the Best Details Right Here

Make sure you have a professional logo, well defined and easy to remember. Logo is an important part of your brand, so make sure it is located in a visible area on your site. We recommend that you use a good quality and high resolution image, make sure that your logo is present on all pages of the site, that there is a link attached to the logo that links to the first page and whether it allows you to design position it on the top left or central side. From the Studios Official Website this is the best deal.

Builds an intuitive menu

The main menu of the site is usually located at the top, along with the logo and contact information. Most sites use a horizontal menu, visible on the top right, but there is also a choice of a vertical menu, depending on the page design. We recommend that you improve your site by using distinct colors, easily highlighted from the rest of the site. We also recommend that you pass only the important items on your site and the rest of the links to the bottom of the site (footer). 10 Tips to Improve Your Site

Use a responsive design

A responsive website is the site that, without any other settings, can be visually adapted to any device, regardless of its nature (laptop, pc, smartphones, tablet, smartTV) for a better user experience. Most people who have access to the Internet, if they want to find information fast, on the go, will do it directly from their smartphone. To improve your site, it’s a good idea to give them an enhanced browsing experience on your site because that will mean more time spent on the site and higher conversions for your business.

Forget the Flash Player

Thanks to the dispute between Apple and Adobe, the days of the Flash plugin used in the past on most sites are counted. Instead, we recommend improving your site to use HTML5. All modern devices are adapted to work with this type of format. That’s why it’s good to keep in mind, when you want to add new content to your site, to be optimized for new trends.

Choose fonts easy to read

When it comes to this choice, each person has different tastes. It does not matter what font you use for your site, as long as it is clear, concise and as universal as possible. Using a calligraphic or modern font could mean a worsened experience for the end user.