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Before implementing any type of web marketing action, make sure it is consistent with your marketing strategy. How do you say? Have you not yet thought of an online marketing strategy? Then leave operational marketing activities (both online and offline) for a moment and think about studying your marketing strategy. Only then does it return to take care of brisk operations.

The time has come to list the eleven tips for making web marketing that is really effective. More than as suggestions, I wrote them in the form of elements, factors, tools that you need to take care of. This is a real mini Internet marketing guide. For the best website design in singapore this is important.

Organic positioning

A company that wants to be competitive must have a website positioned at the top of Google’s organic results – as well as Yahoo! and Bing – for keywords of primary importance in their sector.

This is often the starting point for an effective web marketing strategy, because through organic positioning you can convey to the site a great deal of qualified web traffic.

How can a good organic positioning be achieved? There are many ways and all must work together. I especially like to focus on SEO optimization and the creation of quality content.

E-mail marketing

In corporate web marketing strategy, e-mail marketing must play a leading role. Because it has low costs, it is perfectly traceable and, if done well, is effectively effective.

But be careful not to confuse e-mail marketing with spam! The quality of the contact must be a primary objective. In order to obtain it, an accurate database profiling and a communication really centered on the needs and communication methods of the target are needed.

Pay per click advertising

When we think of web marketing, it is likely that one of the first things that come to mind is pay per click advertising. We are thinking of Google AdWords and related programs.

Pay per click is an effective tool for promoting corporate products or services. Compared to organic positioning, it is much faster and easier to implement. Regarding the good at web design this is important.

Landing page

E-mail marketing and pay per click advertising are two very effective web marketing tools. But when a potential customer clicks on the call to action of our advertising e-mail or on our AdWords link it must end up on an effective landing page.

It is in fact unacceptable that the link takes it to the home page of the company website or to an internal page. Some time ago, I wrote a post on how to create effective landing pages.

Social network

The marketing actions on social networks, called social selling, are the big news in recent years in the field of web marketing. Nowadays, it is essential that an online marketing campaign also involves the most important social networks or, better said, those in which the customers – potential or already acquired of the company are located.