Digital Marketing and its growth

Over the years digital marketing has experienced a growth of nearly 40% and will continue to grow in the near future. The increased demand for this field has created many job opportunities in India in the past years. Also during the COVID-19 time, this was of the sector which remained unaffected and also added more people who lost their jobs and became unemployed. Visit to know more.

What is a digital marketing and how you can learn more about it?

In this field either people can work in a digital marketing company or become a freelancer and take projects and earn through them. Digital marketing has many different aspects like copy, design, technology, social media, marketing, finance, and business development. Therefore, with the growth of digital marketing, all these aspects will also grow. One of the most important things about digital marketing is that it is inexpensive, so anyone can learn it and master it with experience. The ROI (Return of Investment) is also good. You invest your time and less money and can get earn well if you master the skills.

Advantages of Digital marketing:

The advantages of digital marketing over traditional marketing that in traditional marketing strategies, it is very difficult to advertise to the target audience with specific demographics &details. People need quality content for updating themselves and getting entertained. So it is the responsibility of the digital marketers to generate content that engages the audience. We have many advanced strategies to target a very specific audience.

Career options in digital marketing:

· Digital Marketing Executive

· SEO Executive

· SMM- Social media Marketing

· SMO-Social Media Optimizer

· Google Ads Specialist

· Email Marketing Specialist

· Web Analyst

· Content writer

· UI/UX designer

How Digital Marketing will change in 2021?

The digital marketing landscape is saturated, especially during COVID-19, everyone is coming online and what would have happened 5 years from now has already happened during COVID-19. So there are few things which we should in the 2021 model like

  1. Page speed: improving page speeds increases conversions by up to 7%
  2. Text-based content length won’t matter as much
  3. It’s all about marginal gains
  4. How high you rank will matter more than ever
  5. Repurposing and updating will be the norm
  6. Backlinks won’t matter
  7. Brands will have more power


With the growing time, Digital Marketing is going to revolutionize and has an immense scope shortly. With the world going digital this field gives tough competition to all the other fields. India surely has a big future in this field and it’s up to you that you want to capitalize on it or not.

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